Privacy Policy
Elite Vehicle Wraps Last updated: May 2025
1. Who We Are
Elite Vehicle Wraps is an online retailer of vehicle wrap vinyl, paint protection film, wrap tools, accessories, flooring, and lighting supplies, operating in the United Kingdom.
Website: elitevehiclewraps.co.uk Contact email: [your email address] Business address: [your business address]
For the purposes of UK GDPR and the Data Protection Act 2018, Elite Vehicle Wraps is the data controller for personal information collected through this website.
2. What Information We Collect
We collect the following personal information when you use our website:
Information you provide directly:
- Name and contact details (email address, phone number, delivery address, billing address)
- Order information and purchase history
- Messages or enquiries sent via contact forms or email
- Account login credentials if you create an account
Information collected automatically:
- IP address and approximate location
- Browser type and device information
- Pages visited, time spent on site, and how you arrived at our site
- Cookie data (see Section 6)
Information from third parties:
- Payment information is processed directly by our payment provider — we do not store your card details on our servers
- If you interact with our social media pages, we may receive limited information in accordance with those platforms’ privacy policies
3. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Contract performance |
| Sending order confirmations and delivery updates | Contract performance |
| Responding to your enquiries and customer service requests | Legitimate interests |
| Sending marketing emails (only if you have opted in) | Consent |
| Improving our website and understanding how visitors use it | Legitimate interests |
| Detecting and preventing fraud | Legitimate interests / Legal obligation |
| Complying with legal and regulatory obligations | Legal obligation |
We will never sell your personal data to third parties.
4. Who We Share Your Information With
We share your data with trusted third parties only where necessary to run our business and fulfil your orders:
Payment processing Payments are processed by a third-party payment provider (such as PayPal or Stripe). Your payment details are entered directly on their secure platform and are subject to their privacy policy. We receive only confirmation of a successful or failed transaction.
Delivery and logistics We share your name and delivery address with our courier and fulfilment partners to enable delivery of your order.
Website analytics We use Google Analytics 4 to understand how visitors use our website. Google may process data on servers outside the UK. For more information, see Google’s Privacy Policy.
Advertising and remarketing We use the Meta Pixel (Facebook/Instagram) to measure the effectiveness of our advertising and to show relevant ads to people who have visited our site. Meta may process data on servers outside the UK. For more information, see Meta’s Privacy Policy.
Email marketing If you have opted in to receive marketing, we use an email marketing platform (such as Klaviyo or Mailchimp) to manage and send those communications. Your email address and name will be stored on their platform.
All third-party service providers are required to process your data securely and only for the purposes we specify.
5. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Order records — 7 years (required for HMRC tax compliance)
- Customer account data — for as long as your account is active, plus 2 years after last activity
- Marketing email subscriptions — until you unsubscribe or withdraw consent
- Analytics data — in accordance with Google Analytics retention settings (default 14 months)
- Enquiry and contact records — 2 years from the date of contact
6. Cookies
Our website uses cookies — small text files stored on your device — to help the site function and to understand how it is used.
Types of cookies we use:
| Type | Purpose | Examples |
|---|---|---|
| Strictly necessary | Required for the site to function — cannot be disabled | Shopping cart, session cookies |
| Analytics | Help us understand how visitors use our site | Google Analytics |
| Marketing | Used to show you relevant ads on other platforms | Meta Pixel |
When you first visit our website, you will be shown a cookie consent banner. You can choose which categories of cookie to accept or decline. You can change your cookie preferences at any time via the cookie settings link in our website footer.
You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access — you can request a copy of the personal data we hold about you
- Right to rectification — you can ask us to correct inaccurate or incomplete data
- Right to erasure — you can ask us to delete your data in certain circumstances
- Right to restrict processing — you can ask us to limit how we use your data
- Right to data portability — you can request your data in a portable format
- Right to object — you can object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at [your email address]. We will respond within one calendar month.
8. Marketing Communications
We will only send you marketing emails if you have explicitly opted in — for example by ticking a box at checkout or signing up via our website.
You can unsubscribe from marketing emails at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Emailing us directly at [your email address]
Unsubscribing from marketing does not affect transactional emails related to your orders.
9. Data Security
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include:
- Secure HTTPS encryption on our website
- Restricted access to personal data within our business
- Use of reputable, security-certified third-party platforms for payment and data processing
No method of transmission over the internet is 100% secure. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay.
10. International Data Transfers
Some of our third-party service providers (including Google and Meta) may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as the UK International Data Transfer Agreement (IDTA) or equivalent adequacy protections.
11. Children’s Privacy
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page will always show when it was last updated. Continued use of our website after any changes constitutes acceptance of the updated policy.
14. How to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: ico.org.uk Phone: 0303 123 1113 Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would appreciate the opportunity to address your concerns directly before you contact the ICO — please reach out to us first at [your email address].
This policy was written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.