Privacy Policy

1. Who We Are

Elite Vehicle Wraps (“we”, “us”, “our”) operates the website elitevehiclewraps.co.uk. We are the data controller responsible for your personal data.

If you have any questions about this policy or how we handle your data, contact us at info@elitevehiclewraps.co.uk or call 0115 982 9770.

2. What Data We Collect

We may collect and process the following categories of personal data:

• Identity & contact information — your name, email address, postal/delivery address, and telephone number, provided when you place an order or contact us.
• Order & transaction data — details of the products you purchase, order history, payment method type (we do not store full card numbers), and delivery information.
• Account data — if you create an account, your login credentials (password is stored in encrypted form only).
• Communications — records of any correspondence between you and us, including emails and contact form submissions.
• Technical & usage data — your IP address, browser type and version, device information, pages visited, time spent on pages, and other analytics data collected automatically when you browse the site.
• Cookie data — see Section 7 below for full details.

3. How We Use Your Data

We use your personal data for the following purposes:

• Fulfilling orders — processing your purchases, arranging dispatch and delivery via our courier partner (APC), and handling returns or refunds.
• Customer support — responding to enquiries, resolving complaints, and providing after-sale assistance.
• Account management — maintaining your customer account if you choose to create one.
• Legal compliance — meeting our obligations under UK law, including tax, consumer protection, and fraud prevention.
• Site improvement — analysing how visitors use our site so we can improve functionality, content, and the shopping experience.
• Marketing — only where you have given explicit consent, we may send promotional emails about our products. You can unsubscribe at any time.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

• Contract — processing is necessary to fulfil our contract with you (e.g. delivering products you have ordered).
• Legal obligation — processing is necessary to comply with a legal requirement (e.g. maintaining financial records).
• Legitimate interests — processing is necessary for our legitimate business interests, such as improving our website and preventing fraud, provided these interests do not override your rights.
• Consent — where you have given clear consent for us to process your data for a specific purpose, such as marketing emails. You may withdraw consent at any time.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share your information with the following categories of third parties, only to the extent necessary:

• Delivery partner — APC couriers, to fulfil and deliver your orders. They receive your name, delivery address, and contact number.
• Payment processors — your payment is handled securely by our payment gateway provider. We do not have access to your full card details.
• Website hosting & platform — our site is hosted on managed WordPress infrastructure. WooCommerce processes order data on our behalf.
• Analytics providers — we may use tools such as Google Analytics to understand site usage. These services collect anonymised or pseudonymised data.
• Legal or regulatory authorities — where required by law, court order, or regulatory obligation.

All third-party providers are required to process your data securely and only for the purposes we specify.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Order & transaction records — retained for 6 years from the date of the transaction, as required for UK tax and accounting obligations.
• Customer accounts — retained for as long as your account remains active. You may request deletion at any time.
• Marketing preferences — retained until you unsubscribe or withdraw consent.
• Support correspondence — retained for up to 2 years after the most recent communication.
• Analytics data — anonymised data may be retained indefinitely; identifiable data is deleted or anonymised within 26 months.

7. Cookies

Our website uses cookies — small text files stored on your device — to provide essential functionality and improve your experience.

• Strictly necessary cookies — required for the site to function (e.g. your shopping cart session, login status). These cannot be disabled.
• Analytics cookies — help us understand how visitors interact with the site. These are only set with your consent.
• Preference cookies — remember choices you make (e.g. previously viewed products) to personalise your experience.

You can manage or disable cookies through your browser settings at any time. Disabling strictly necessary cookies may affect site functionality.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, loss, or destruction. These include secure encrypted connections (SSL/TLS) across the site, restricted access to personal data on a need-to-know basis, and regular updates to our platform and security plugins.

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of data transmitted to our site.

9. International Transfers

We operate within the United Kingdom and deliver to UK addresses only. We do not knowingly transfer your personal data outside of the UK. Some third-party service providers (such as analytics or hosting infrastructure) may process data in countries outside the UK, in which case appropriate safeguards (such as Standard Contractual Clauses or adequacy decisions) are in place.

10. Your Rights

Under UK data protection law, you have the following rights:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of any inaccurate or incomplete data.
• Erasure — request deletion of your personal data where there is no compelling reason for us to continue processing it.
• Restriction — request that we restrict the processing of your data in certain circumstances.
• Data portability — request a copy of your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests or for direct marketing purposes.
• Withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@elitevehiclewraps.co.uk. We will respond within one month of receiving your request.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it promptly.

12. Complaints

If you are unhappy with how we have handled your personal data, we encourage you to contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection.

Information Commissioner’s Office
Website: ico.org.uk
Helpline: 0303 123 1113

13. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “last updated” date at the top. We encourage you to review this page periodically.

This policy was last updated on 23 July 2026.